CITY TOURISM OFFICE

ORGANIZATIONAL STRUCTURE YEAR 2024

Roberto P. Ramirez Jr.

Head of Office

Senior Tourism Operations Officer

Nathalie Mae F. Flores

History, Heritage & Museum Unit Coordinator

Association of Tourism Officers of Bulacan Coordinator (ATOB)

Mabel V. Villaflor

History, Heritage & Museum Staff

Rodolfo R. Tatad

Culture & Arts Unit Coordinator

Bulacan Culture & Arts Council Coordinator (BCAC)

Administrative Aide | Book Binder II

John Rick Bugas

Culture & Arts Staff

SINTA Choreographer

JOMAR T. ESPINOSA

Culture & Arts Staff

Sining Tanglawan Rondalla Trainer

Lawrence D. Luchavez

Culture & Arts Unit Staff

BCHATC District II Focal Person

Michael Henry M. Bautista

Administrative & Finance Coordinator

Barangay Culture, History, Arts and Tourism Council Coordinator

Tourism Operations Officer I

Jocelyn R. Dandan

HR Action Staff | Property Custodian

Rommel A. Baltazar

Driver | Supply Staff

Janzen MArie D. Ybio

Administrative Staff

BCHATC District I Focal Person

Bethlehem D. Mangahas

Tourism Industry Unit Coordinator

City Related Establishment Society on Tourism Coordinator

Tourism Operations Assistant

Paul Marco M. Saludadez

Tourism Sites Operation Staff

YAPAK Tour Guides Coordinator

Kevin M. Gener

Tourism Regulations Staff

Renzel MArk H. Aguisanda

Tourism Regulations Staff

Romwel Joseph V. Zamora

Tourism Promotions Unit Coordinator

Council on Culture Arts and Tourism Coordinator

Alexander A. Lopez Jr.

Graphic Artist | Photographer

Jureem G. Lingo

Graphic Artist | Video Editor | Driver

Ma. Sheila M. Artigo

Research & Planning Coordinator

Tourism Schools Association Coordinator

Andrea Vianca M. Rivera

Administrative Staff

Roberto P. Ramirez Jr.

Head of Office

Senior Tourism Operations Officer

Nathalie Mae F. Flores

History, Heritage & Museum Unit Coordinator

Association of Tourism Officers of Bulacan Coordinator (ATOB)

Mabel V. Villaflor

History, Heritage & Museum Staff

Rodolfo R. Tatad

Culture & Arts Unit Coordinator

Bulacan Culture & Arts Unit Coordiantor (BCAC)

Administrative Aide | Book Binder II

John Rick Bugas

Culture & Arts Staff

SINTA Choreographer

JOMAR T. ESPINOSA

Culture & Arts Staff

Sining Tanglawan Rondalla Trainer

Lawrence D. Luchavez

Culture & Arts Unit Staff

Michael Henry M. Bautista

Administrative & Finance Coordiantor

Barangay Culture, History, Arts and Tourism Council Coordinator

Tourism Operations Officer I

Ma. Sheila M. Artigo

Research & Planning Coordinator

Tourism Schools Coordinator

Jocelyn R. Dandan

HR Action Staf | Property Custodian

Andrea Vianca M. Rivera

Administrative Staff

Rommel A. Baltazar

Driver | Supply Staff

Janzen MArie D. Ybio

Administrative Staff

BCHATC District | Focal Person

Bethelem D. Mangahas

Tourism Industry Unit Coordinator

City Related Establishment Society on Tourism Coordinator

Tourism Operations Assistant

Paul Marco M. Saludadez

Tourism Sites Operation Staff

YAPAK Tour Guides Coordinator

Kevin M. Gener

Tourism Regulations Staff

Renzel MArk H. Aguisanda

Tourism Regulations Staff

Romwell Joseph V.Zamora

Tourism Promotions Uit Coordinator

Council on Culture Arts and Tourism Coordinator

Alexander A. Lopez Jr.

Graphic Artist | Photographer

Jureem G. Lingo

Graphic Artist | Video Editor | Driver

Connect with us

For inquiries, you may contact us at (044) 323-7480 or visit our office at
Yakal Street Brgy. Minuyan IV, City of San Jose Del Monte, Bulacan 3024

© 2023 CSJDM Tourism Office. All rights reserved.

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AFFILIATIONS

Harmony of Faith and Labor: The Radiant Tapestry of the Obrero Festival

Obrero Festival serves as a significant occasion to acknowledge, esteem, and pay homage to diverse categories of workers, particularly those who tenaciously confront the difficulties posed by poverty.

Obrero Festival is a lively and meaningful event held in tribute and in honor of the patrons of Muzon: St. Joseph, the patron saint of carpenters and laborers; St. Isidro the Laborer, the patron saint of farmers; and St. Peter the Apostle, the patron saint of fishermen. The three patrons demonstrated that poverty is not a barrier in achieving greatness and showed that material possessions are not the sole key to happiness. Drawing inspiration from this, the Obrero Festival instills hope in ordinary workers, guiding them towards happiness and greatness despite life’s many challenges. Muzoeños believes that attending and actively participating in the nine-day mass will result in their prayers being answered for obtaining steady employment or securing a job.

Every February 13, it is marked as the starting day of the Obrero Festival in Barangay Muzon. During this period, devoted participants engage in their time-honored traditions, highlighted by the notable “Prosisyon.” Additionally, a significant aspect of the festival involves conducting nine days of “Misa” or religious masses, which provides a spiritual dimension to the celebration. The heart of the festival lies in its ability to unite and strengthen the ties among workers and the community at large. Through a series of well-crafted ceremonies and festivities, the bonds between workers are reinforced, cultivating a sense of camaraderie and solidarity. This collective spirit communicates a powerful message of hope, motivation, and gratitude for the invaluable contributions these workers make to society as a whole.

Community Involvement

Barangay Muzon in the City of San Jose del Monte stood as the largest community in terms of population, boasting 127,506 residents. During the Obrero Festival last 2022, an estimated attendance of 8,000 individuals participated in the event including the nearby barangays The Obrero Festival presented a wide array of captivating activities that spotlighted the talents and skills of the local community. Among these were a vibrant drum and lyre parade and the “Tawag ng Tanghalan sa Muzon” competition, featuring 20 participants. This contest provided a platform for youths from various schools to display their musical and artistic talents. During the second and third days of the festival, a novena mass was conducted by the parish priests of the Barangay. As the festival unfolded, the fourth day, February 16th, featured competitions like “Guhit Obrero,” a painting contest with 30 participants highlighting local artistic abilities. Another event, the “Ka-Lutong Barangay,” drew 50 participants and showcased the culinary talents of the local residents. On February 17th, the fifth day, the “Pasiklaban ng Galing” took center stage. This street dancing competition involved 20 groups, comprising a total of 1,000 dancers, contributing a dynamic and energetic element to the festivities. Continuing with the novena masses on the 6th and 7th days, the eighth novena mass was held on February 20th, accompanied by the recognition of outstanding workers who brought honor to Barangay Muzon, known as the ‘Huwarang Obrero’. February 21st marked the ninth of the novenario, celebrated as the ‘Binayagang Bayan’, and the awardees of the winners of the “Guhit Obrero” contest. On February 22nd, the 8th Obrero Festival & Muzon Barrio Fiesta 2022 took place, featuring activities such as Pag ikot ng Musiko, the Slow drag Competition, the Misa Pontifical, Misa Mayor, a motorcade, and captivating fireworks display that brought a colorful and successful close to the Obrero festival. These engaging events were made possible through the collaborative efforts of Barangay Muzon’s officials, the Culture and Arts Council, Sangguniang Kabataan (Sk) and the Parokya ng San Isidro Labrador. The sponsorship by Hermano Mayor Arthur Robes and Ate Cong Rida Robes demonstrated a collective commitment to honoring the community’s spirit and talents.

Spiritual Experience

For the devotees of the Obrero Festival, they firmly believe that their dedication to the festival plays a pivotal role in attaining stable employment. Their conviction stems from the idea that by actively participating in and showing reverence to the Obrero Festival, they are aligning themselves with the principles and values exemplified by the three patrons representing different occupations – carpenter, fisherman, and farmer – symbolizes the diversity of labor and professions; they are not figures of grandeur but rather ordinary individuals who have left a remarkable legacy. Demonstrating that greatness is attainable irrespective of one’s social background or job role. The festival participants see in the lives of these patrons a reflection of their own struggles and aspirations. The Obrero Festival acts as a platform to honor their endeavors and resilience, and through participation, the devotees express their connection to this legacy. By honoring these patrons, the devotees also endorse the idea that fulfillment and happiness extend beyond material possessions. The stories of San Jose, San Pedro, and San Isidro the significance of hard work, determination, and a sense of purpose. The festival reinforces the belief that overcoming challenges and striving for greatness are not solely tied to accumulating wealth, but also to contributing positively to one’s community and society.

Cultural Education

Prior to the Obrero Festival, the San Isidro Labrador Church organizes a seminar that specifically targets the youth, barangay officials, and choreographers. This seminar serves as an orientation, aiming to familiarize these individuals with the Obrero Festival and its profound significance. The purpose behind this effort is to impart a deep understanding of the festival’s importance, thereby ensuring that participants genuinely comprehend and appreciate the essence of the Obrero Festival. It is also recognized by the National Commission for Culture and the Arts (NCCA). It connects the past, present, and future, protecting the community’s heritage. The festival’s events teach people about Muzon’s traditions, creating pride and unity. This acknowledgment drives support, guaranteeing the festival’s ongoing role in preserving and enhancing the culture.

Creativity

The Obrero Festival features a distinctive hymn titled “Oh Dios na Manggagawa,” with lyrics penned by Father Dennis Espejo and music composed by Mr. Arnel de Pano. This hymn holds a special place as both a prayer and a unifying song for the festival. It is performed prior to the commencement of the Obrero Festival and is further disseminated throughout the community of Barangay Muzons via their Barangay Patrol vehicle. Additionally, this hymn is sung during the nine days of Misa leading up to the festival, enhancing its significance as a spiritual and communal expression.“Colorful banderitas’ ‘ enhance the visual appeal, symbolizing unity and joy of the Obrero festival. Added by posting and Distribution of brochures. These fluttering decorations create an inviting atmosphere, welcoming all attendees. Through thoughtful curation, the Obrero Festival becomes a multi-dimensional celebration, attracting diverse interests within the Muzon community. It transforms into a vibrant tapestry of culture, art, and unity, reflecting Muzon’s spirit in its full spectrum.

Safety and Security

Before the Obrero Festival, they hold an orientation for the entire event and collaborate with the police for security. The local community plays a crucial role in ensuring safety during the festivities. The barangay tanod contribute by maintaining order and providing assistance when needed. Their dedication guarantees a smooth event. The Sangguniang Kabataan’s involvement brings energy to the festival’s success. They help with logistics, manage the crowd, and assist attendees, creating a lively atmosphere. The San Isidro Labrador Church officials uphold the festival’s spiritual and cultural importance, reminding everyone of its origins and values. Safety measures, like wearing masks, prioritize well-being and show the organizers’ commitment to safety. The festival’s success and safety come from teamwork among the (PNP), barangay tanods, Sangguniang Kabataan, and church officials. Their collaboration ensures an organized, secure, and respectful environment with strict safety measures.

Obrero’s impact

The Obrero Festival has a wide impact, preserving culture, uniting the community, boosting the economy, attracting tourism, providing education, deepening spirituality, fostering talent, and instilling community pride not just in Muzon but also to the City of San Jose del Monte people.In its radiant glory, the Obrero Festival stands as a beacon of hope, an eternal reminder that within the hearts and hands of every laborer, there lies the potential for greatness. As the vibrant banderitas flutter, they carry with them the dreams, aspirations, and triumphs of a community united – a testament to the enduring legacy of the Obrero Festival, a celebration of life, labor, and the unbreakable bonds that weave us into the fabric of humanity.

The Bright Tanglawan Festival of the City of San Jose del Monte

In the heart of the bustling City of San Jose del Monte, a dazzling spectacle unfolds each year, captivating the hearts of its residents and visitors alike. The Tanglawan Festival, a resplendent celebration every September 1 to 10 that marks the commemoration of St. Joseph The Worker – the city’s patron saint, and the anniversary of its Cityhood, is a radiant embodiment of the city’s rich heritage, unity, and the unwavering hope that guides its journey towards a promising future. The Tanglawan Festival is a duly recognized festival of the Department of Tourism Region III and became a national event in 2022 as President Rodrigo Roa Duterte approved and signed the Republic Act 11728 or the Tanglawan Act. The City of San Jose del Monte was honored and given the Aliw Awards Foundation Inc.’s Best Festival Practices and Performances Award in 2019 as a result of the ongoing success of the Tanglawan Festival and also got the award for Best Festival Catalyst/Organizer.

The very essence of the Tanglawan Festival is encapsulated in its name. Derived from the Tagalog term “tanglaw,” which translates to “light,” the festival’s core symbolism lies in its ability to illuminate the city’s history, culture, and aspirations. The festival’s roots intertwine with a captivating tale of discovery, as a lost lumberjack, guided by a divine light, stumbled upon the image of St. Joseph The Worker. This serendipitous encounter not only led him out of a dense forest but also paved the way for the establishment of the St. Joseph The Worker Parish, a spiritual haven that now stands as a testament to the city’s faith and perseverance.

The Tanglawan Festival has garnered global recognition for its remarkable achievements, setting two Guinness World Records that spotlight both creativity and unity among San Joseños. In 2017, the festival made history with the World’s Largest Lantern Parade, featuring 14,173 participants carrying lanterns ingeniously crafted from recycled cans. This dazzling display not only illuminated the night sky but also emphasized the festival’s dedication to sustainability and environmental stewardship.

Another extraordinary feat occurred during the Tanglawan Festival through the creation of the World’s Most Number of Living Figures in a Nativity Scene. Over 2,101 San Joseños, adorned as shepherds, united to reenact the timeless Nativity story, exemplifying cultural heritage and community unity. This living Nativity Scene went beyond performance, embodying the town’s spirit and determination to achieve the extraordinary together.

Beyond these records, the Tanglawan Festival represents San Jose’s camaraderie, perseverance, and innovation. It serves as a living testament to the city’s aspirations and achievements, with the Guinness World Records showcasing the potential of collective efforts fueled by a shared vision.

As the festival continues to captivate audiences, its message remains clear: unity, creativity, and a steadfast commitment to heritage breed greatness. Each illuminated lantern and living figure not only marks the festival’s presence on the world stage but also inspires admiration while highlighting the resilience and ingenuity of San Joseños. The Tanglawan Festival is a radiant reminder that by celebrating one’s roots and coming together, remarkable heights can be reached, leaving an enduring impact both locally and internationally.

Cultural Significance

The Tanglawan Festival holds profound cultural significance that extends beyond its vibrant celebrations. Rooted in history, tradition, and community values, the festival serves as a unifying force, a means of cultural preservation, and a beacon of hope for the city’s residents.

Preservation of Heritage

The festival embodies the city’s rich cultural heritage, acting as a bridge between the past and the present. Through its symbolic representation of the indigenous community residing in the City, the Dumagats, St. Joseph The Worker and the founding history of the church, and the joyful commemoration of San Jose del Monte’s Cityhood, the Tanglawan Festival ensures that historical narratives are passed down from one generation to the next through the Arya Aryahan Street Dance Competition. By participating in the festival activities, residents engage in a living cultural tradition that reinforces their connection to their roots.

Cultural Identity

Being a part of the Province of Bulacan, the festival plays a vital role in shaping and defining the cultural identity of San Joseños. The use of traditional clothes, Traje de Mestiza and Barong Tagalog, as festival costumes, provides a platform for expressing local customs, values, and artistic expressions, reinforcing a sense of identity and uniqueness of the province’s textiles. Through traditional dances, music, art, and the visual spectacle of the street dance, residents proudly showcase their cultural distinctiveness, fostering a strong sense of place and belonging.

Expression of Faith

St. Joseph The Worker holds great religious significance for San Joseños, allowing them to openly express their faith and devotion. The festival includes activities like the Festival Queens and religious exhibits, uniting residents in honoring their beliefs and seeking blessings. The tradition involves Mass and Flower Offerings to Mary, both central to the city’s catholic community. The Mass unites believers, strengthening their faith and worship. Meanwhile, Flower Offerings to Mary honor her purity and devotion, fostering gratitude and seeking guidance. This treasured tradition, especially on Mama Mary’s birthday, enhances the festival’s spiritual and communal aspects, inviting all to join in its heartfelt embrace.

Tourism and Local Economy

The Tanglawan Festival’s cultural significance extends to its impact on tourism and the local economy. The festival attracts visitors from near and far who are drawn to its unique blend of cultural and artistic displays. This influx of visitors provides opportunities for local artisans, businesses, and vendors to showcase their products and services, contributing to economic growth within the community through the Hapag Tanglawan, an annual trade fair held during the festival. This activity also boasts the delicious cuisines of the City, especially the Valenciana ala San Jose now has a variety of local dishes inspired by it like Valenciana Pizza, Valenciana Pasta, Lugaw Valenciana, and Valenciana Shawarma.

In essence, the Tanglawan Festival goes beyond being a mere annual event; it is a cultural cornerstone that weaves together history, faith, community, and aspirations. Through its celebrations, the festival reinforces the sense of shared identity among San Joseños, celebrates their heritage, and propels them forward with a renewed sense of hope and unity.

Community Involvement

The Tanglawan Festival thrives as a radiant celebration that pulsates with the heartbeats of its community. With fervent enthusiasm, locals actively engage in a tapestry of events, uniting as vibrant spectators and participants. From the captivating street dance competition to the exhilarating concerts, their presence infuses every moment with a collective energy, resonating with the festival’s spirit of togetherness. As they immerse themselves in masses, competitions, and exhibits, their active involvement ignites the festival’s brilliance, casting a luminous glow upon the shared heritage and culture they proudly embrace.

The Tanglawan Making Competition warmly welcomes families and residents to join in the Tanglawan Festival. This special activity sparks creativity and brings people together. It highlights each person’s unique style and talent, from older generations passing down traditional methods to young ones inventing new ideas. This event beautifully reflects the connections between different ages, which is a key part of the Tanglawan Festival’s spirit. Total of 30 families created their unique Tanglawan or lanterns that shows their creativity and uniqueness as a San Joseño household. This unique endeavor not only ignites creativity but also cultivates a sense of community engagement, bridging generations and kindling the spirit of togetherness.

The Tanglawan Mega Job Fair was held on September 7, 2022 that addressed the urgent job-seeking needs of the city residents and the demand for workers in various sectors. The job fair aimed to connect job seekers with local companies, serving as a platform for employment opportunities. Organized with support from the city government, the event was open not only to San Joseños but also to anyone seeking work assistance across different industries. Mirroring the festival’s radiant lanterns, the job fair illuminated a path to progress. It showcased the festival’s commitment to positive change and practical solutions for community members. By linking job seekers and employers, the event embodied the festival’s transformative impact and underscored its role in elevating lives within the community. In all, 605 candidates registered and submitted applications for local businesses, while 134 applicants registered and submitted applications for businesses abroad. As an added data for the applicants, 127 individuals became “Hired on The Spot” (HOTS). The exhibition was successful thanks to the combined efforts of 37 partners, including domestic and international industries, and 8 government agencies.

Collaborating with 23 devoted camareros, who are the custodians of the saints, the exhibit showcased a grand total of 53 revered saints during the Josephian and Marian Exhibit. This awe-inspiring assembly captivated the people of San Jose, leaving a lasting impression on all who had the privilege of witnessing this remarkable display. Hundreds of devotees visited the 10-day exhibit and attended the daily novena, flower offering to Mama Mary and masses.

The Tanglawan Festival’s Art Exhibit on September 1 to 15, 2022 served as a dynamic canvas for the City’s expansion and introduction, driven by the city’s talented artists. Local creators bring their visions to life, adorning the festival with expressive art displays supported by various art organizations. This collaborative effort not only showcases the city’s cultural richness but also enhances its visibility.

As part of the City’s anti-drug campaign and promotion of mental health, San Jose Del Monte’s Anti-Drug Abuse Council (CSADAC) and City Tourism Office (CTO) organized a Chess Tournament on September 3, 2022. This engaging approach captured the interest of 250 participants, aligning with the Tanglawan Festival and celebrating the city’s 22nd Founding anniversary. The tournament was held at SM San Jose Del Monte symbolizing the community’s commitment to a drug-free and mentally healthy future.

Innovation and Creativity

The Tanglawan Festival in the City of San Jose del Monte stands as a beacon of innovation and creativity in the landscape of Philippine festivals. While many festivals across the country celebrate culture, tradition, and history, the Tanglawan Festival distinguishes itself through its inventive approaches, artistic interpretations, and forward-looking themes. This innovative spirit sets it apart, making it a truly distinct and captivating event.

During the Festival, a photo contest that united amateur and professional photographers was held. Participants shared candid and original images, capturing the festival’s essence without digital manipulation. The contest’s unique aspect was its authenticity, preserving unaltered beauty and genuine emotions shared on social media as its main platform. Participants had the freedom to submit numerous entries, painting a diverse picture of the festival. With its positive feedback from the online community, this event wasn’t just a competition; it was a collective portrayal of the festival’s magic, immortalizing real moments through the art of photography.

For its inaugural edition, the Tanglawan Festival introduced the Tanglawan Festival Queen competition on September 4 and 8. This innovative event spotlighted local designers, showcasing their creative talents through festival costumes that radiated the beauty of San Joseños. Notably inclusive, the competition also engaged makeup artists and embraced creativeness from the LGBTQ+ community. This dynamic initiative not only celebrated artistry but also fostered unity and diversity, reflecting the festival’s commitment to elevating local talent and nurturing a sense of togetherness.

The Cosplay Competition on September 9, 2023 is a colorful celebration of creativity, imagination, and fandom. Enthusiastic participants bring beloved characters to life, captivating audiences with intricate costumes and captivating performances. This vibrant event is a testament to the fusion of pop culture and the festival’s spirit, creating a dynamic showcase that embraces both tradition and modernity. As cosplayers embody their favorite personas, they contribute to the festival’s vibrant mosaic, adding an exciting and contemporary layer to the tapestry of San Jose del Monte’s cultural heritage.

Through a symphony of events, exhibitions, and interactive showcases, the festival becomes a canvas for imaginative expression and forward-thinking endeavors. Embracing tradition while embracing modernity, the festival ignites a spirit of exploration, inviting attendees to delve into inventive interpretations of culture and art. The festival’s dedication to fostering fresh ideas and novel approaches fosters a vibrant atmosphere of inspiration, where tradition and contemporary ingenuity harmoniously intertwine. As lanterns illuminate the night and performances captivate the senses, the Tanglawan Festival stands as a testament to the boundless potential of human creativity, igniting a beacon of light that guides the City of San Jose del Monte towards a luminous future.

Sustainability

The Tanglawan Festival is committed to sustainability, weaving eco-conscious practices into its vibrant tapestry. Through events like the Arya Aryahan Street Dance Competition with lanterns made from recycled material, the festival radiates a message of environmental responsibility. The City Environment and Natural Resources Office collaborated with the Department of Environment and Natural Resources (DENR) for the “Implementation of PCB Management Plans for Electric Cooperatives and Safe E-Wastes Management,” this initiative resonates with the festival’s values of sustainability and responsible environmental stewardship. Just as the Tanglawan Festival illuminates the city with its radiant lanterns, this partnership shines a light on proper management of hazardous materials and e-wastes, contributing to a brighter and greener future for San Jose del Monte.

By promoting local artisans, fostering community engagement, and prioritizing eco-friendly initiatives, the festival embodies a harmonious blend of tradition and modernity. This dedication to sustainability ensures that the Tanglawan Festival not only shines brightly in the present but also illuminates a path towards a greener and more responsible future for the City of San Jose del Monte.

Historical and Cultural Education

The Tanglawan Festival is more than a celebration; it’s an opportunity to immerse in historical and cultural education. Through vibrant events, exhibitions, and presentations, the festival becomes a living classroom, enriching attendees with insights into the City’s heritage, arts, and traditions. From traditional moves showcased during the Arya Aryahan Street Dance Competition to local artists’ creations, each facet illuminates the city’s past, fostering a deeper understanding of its roots. This integral aspect of the festival not only preserves cultural legacies but also forges a connection between generations, ensuring that the flame of history continues to burn brightly in the hearts of the community.

On September 6, 2022, the “DepEd Day Patimpalak sa Katutubong Sayaw”, played as an integral part of the Tanglawan Festival. Spearheaded by the Department of Education Division of San Jose del Monte, the event showcased teachers’ talents not just in teaching Filipino folk dances but staging it for thousands of audience in the City Sports Complex. As a tribute during the National Teachers’ Month, educators from the 10 Districts of DepEd SJDM participated, celebrating culture and education.

The performances of Arya Aryahan Street Dance Competition is anchored on the colorful history of the City. Started with the discovery of the first San Joseños, the Dumagats, to the reduccion of Meycauayan.

Audience Engagement

The Tanglawan Festival of 2022 unfolded as a tapestry of engaging events, meticulously woven to foster vibrant community engagement. With a keen focus on inclusivity, four festival hubs were created; Sampol Festival Hub, Starmall Festival Hub, Savano Festival Hub and Poblacion Festival Hub. This brought the festival closer to its audiences which led to their active engagement and participation in various festival events. Malls became vibrant canvases hosting various events, moreover, the festival ingeniously harnessed the diverse facilities strewn across the city, crafting an immersive and enriched experience. This convergence of spaces and energies bore testament to the festival’s commitment to knit the community together, painting an indelible picture of unity and celebration.

The fusion of local artists and art organizations acts as a magnetic force, drawing visitors to explore San Jose del Monte’s vibrant identity. Through this artistic lens, attendees forge a deeper connection with the city, appreciating its unique character. The Tanglawan Festival’s Art Exhibit thus becomes a living narrative, inviting everyone to partake in its evolving tale, illuminating the path to cultural discovery and unity.

The community and tourists alike enthusiastically participated as active spectators in a diverse array of events during the festival. Jam-packed audiences enjoyed the street dance competition, immersed themselves in electrifying concerts, devoutly attended masses, and engaged with other competitions and exhibits. Their enthusiastic presence added a dynamic and lively dimension to the festival, fostering a shared sense of excitement and celebration. The local audience’s active engagement underscored the festival’s role as a unifying force, drawing people together to celebrate their culture and heritage.

Safety and Security

The spirit of collaboration and community engagement at the Tanglawan Festival extended far beyond its vibrant celebrations. Embracing a holistic approach, the festival garnered active participation from various hospitals, uniting them under a shared commitment to public welfare. Hospitals such as Ospital ng Lungsod, Grace Medical Center and Skyline Hospital, standing as pillars of health and care, extended their ambulatory services, ensuring that attendees could revel in the festivities with the reassurance of medical assistance close at hand.

A seamless partnership between our Public Order and Safety Office and the esteemed Philippine National Police was another testament to the festival’s dedication to ensuring a safe and secure environment for all. A Festival Security Management and Deployment Plan is in place formulated through the collaborations of various agencies and departments in the city. This synergistic alliance amplified the visibility of the security team, fostering a sense of ease and comfort among festival-goers. The collective vigilance and coordinated efforts of these dedicated individuals contributed to an atmosphere where the community could fully immerse themselves in the joy of the festival without concerns about their well-being.

Equally indispensable was the unwavering presence of the City Disaster and Risk Reduction Management Office personnels, which offered around-the-clock service to safeguard the event. Their vigilance, readiness, and prompt response mechanisms stood as a reassuring shield, reassuring attendees that every precaution had been taken to ensure a smooth and secure festival experience.

The Tanglawan Festival’s multifaceted approach to safety and well-being underscored its commitment to creating an environment where attendees could truly thrive. By leveraging the expertise and dedication of hospitals, security forces, and disaster management teams, the festival exemplified its profound care for the community, fostering an inclusive and enriching space where people could revel in the festivities with peace of mind.

samaka

The Pineapple Processing Plant of the SAMAKA-MPC, although fully operational already this year, could not produce the product as planned, due to Operational and Management Problem, such as Certification from the Food and Drug Administration that the product passed the Food and Drug Administration Requirement in order to be fully sold for market consumption that the products are safe for Public Consumption. That is why, this year’s marketing was just focus on trade fairs Sponsored by the City and the Provincial Government of Bulacan. As of now the Management is working on the documents and other requirements of the Food and Drug Administration. The City Government of San Jose Del Monte, thru our energetic and cooperative Mayor is extending his Administrative Authority to help our Cooperative attain the Certificate of Registration in order to fully operationalize the Marketing of the Products.

In spite of this problem the Cooperative was able to help the farmer by acquiring 980 pcs of Pineapple with a cost raging from P 30 to P 50 per piece and was able to produce 600 liters of (800 Bottles at 75ml) Pineapple Wine; 240 glass jars of 250 g. of Jam; 240 glass jars of 250 g. Marmalade; 400 liters of vinegar and limited number of candies and tarts for trial tasting and planned to operationalize next year. We were also able to produce Papaya Pickles (Atchara).

The seasoned products late last year and early this year was destroyed by the previous Chairman and his cohorts amounting to 450 liters, then re-started producing the products by the month of April up to this present time.

There are seven families who directly benefited from the cooperative by purchasing their Pineapple Fruits and Ten workers and laborers directly involved in the Pineapple Products Production.

The Cooperative is also active in the participation of Consultative Seminars such as:

Micro, Small, Medium Enterprise Council Consultation Workshop
Promoting Green Entrepreneur Development
Five S of Housekeeping
Integrated Bio Farming System
Provincial Cooperative Parade (October 1,2016)
Malacanang Presentation of Zero Hunger Bill (Oct. 13, 2016)
Dengue Brigade Awareness (Brgy. Kaybanban)
Clean-up Drive on main Streets (Brgy. Kaybanban)

SINTA - SINING TANGLAWAN NG SAN JOSE DEL MONTE

For the Youth holistic formation through deep art appreciation towards sustainable development of the nation. Anchored with the burning love and passion to serve the community by teaching values `through arts, The SINTA (Sarang/Love)or SINing TAnglawan which means “Brilliant Artistry” was established by its Founder, Executive and Artistic Director and Choreographer Mr. Roberto Peralta Ramirez Jr. with the unqualified support of the City Government of San Jose del Monte recognizing it as the official performing arts group of the City.

With its pioneering mission to unify the local artists for a common goal to preserve, produce, promulgate and promote its rich history, arts, culture and traditions, the SINTA is conducting an Annual Citywide Arts Workshop to train budding artists for their artistic experience and explorations concluding with a Grand Recital to realize their full potentials.

We are honored to welcome and entertain numerous guests of the City such as the;

Department of Interior and Local Government Seal of Good Local Governance Audit,
Benchmarking Activity of the Municipality of San Andres, Romblon and
Sunfull Peace Movement Foundation from South Korea.

Sharing the authentic San Joseῆo soul and artistry to the rest of the world by granting invitational performances from various private and public institutions such as;

Celebration of Philippine Independence of SM Malls, the largest mall in the Philippines,
the world-renowned Dinagyang Festival of Iloilo City, Philippines and
the highly esteemed Summit of ASEAN and Russia hosted by the Philippine National Government.

Featured at Television networks such as;

GMA 7 Unang Hirit Coverage during the Cityhood Anniversary Tanglawan Festival and
ABS-CBN’s Television Series Make It With You.

Representing the Rising City of San Jose del Monte in various local and international events and competitions bringing pride and honor joining in the;

Net 25 Biggest Nationwide Television Talent Competition Tagisan ng Galing,
National Commission on Culture and the Arts Sayaw Pinoy National Dance Competition,
Provincial Government of Bulacan Singkaban Festival Street Dancing Competition and
City Government of Malolos Fiesta Republica Dulansangan National Dance Drama Competition.

And proudly chosen to be one of the Official Performers in the recently concluded Southeast Asian Games at the World’s Largest Indoor Arena, The Philippine Arena.

Believing that art can transform our society, Sining Tanglawan ng San Jose del Monte will continue to strive for excellence and contribute to nation building as we say…

Para sa Bata, (For Youth Holistic Formation)

Para sa Sining, (Art Appreciation)

At para sa Bansa. (Sustainable Development of the Nation)

PAMANA Peanut Butter won the ATOP Pearl Award’s Best Tourism Gifts or Souvenirs for Food Category

PAMANA Peanut Butter has etched its name in history as the pioneer peanut butter manufacturing venture officially registered within the City of San Jose del Monte. Their presence became particularly prominent in local trade fairs, where their product garnered widespread recognition and appreciation. Beyond being a delectable treat, PAMANA Peanut Butter has transcended its culinary status to become a symbol of gratitude, frequently exchanged within the corridors of the local government in San Jose del Monte Bulacan.

PAMANA Peanut Butter stands as a local product originating from San Jose del Monte, Bulacan. The development of this delectable creation dates back to August 2018 when the innovative minds behind it, Rowena and Garcia, took a bold step forward. Their journey began amidst the trials and tribulations faced by their bakery production business, as they sought to overcome financial hurdles.

At first, they had 5 people working with them, including Rowena Garcia, and the couple embarked on their venture. When the pandemic came, more people started to notice their peanut butter, and they sold more because they learned how to sell it online. This helped their business grow. Little did they know that their tenacity and resilience would lead them to a remarkable breakthrough. As the world grappled with the challenges brought about by the pandemic, Rowena and Garcia found a silver lining. Through their unwavering determination to adapt, they ventured into the realm of online commerce, mastering the art of selling on digital platforms. This strategic move not only kept their business afloat but also propelled them toward unprecedented growth.

The name “PAMANA” is quite special. It’s a combination of two words: “PA” and “MANA,” which together mean “PAlaging MANAlangin” or “Always Pray” in English. This name reflects the deep significance of their journey and their belief in the power of prayer.

PAMANA’s Taste and Flavor

The PAMANA Peanut Butter offers a truly unique flavor experience that stands out from the rest. With its creamy texture and rich, nutty taste, every spoonful is a delightful journey for your taste buds. It’s not just about its flavor; it’s about the heart and effort that went into creating it. Their story turns a simple jar of peanut butter into a symbol of strength and hope.

Handcrafted with care, PAMANA Peanut Butter is the result of Rowena Garcia’s unwavering determination. From overcoming challenges in their bakery business to crafting this delectable spread, their journey is a testament to their resilience and creativity. This gives the peanut butter a personal touch that goes beyond its deliciousness – it becomes a symbol of their hard work and success.

Intriguingly, PAMANA Peanut Butter is a direct import from India. While they also source some ingredients from Pampanga through a cooperative called PAROBA, the supply sometimes falls short due to its popularity. This rarity adds to the exclusivity of PAMANA Peanut Butter, making each jar a truly coveted treasure for those who appreciate both flavor and the inspiring story behind it.

Cultural Significance

The cultural significance of PAMANA Peanut Butter extends beyond being a mere food product; it encapsulates a story of determination, community, and identity. Originating from San Jose del Monte, Bulacan, PAMANA Peanut Butter becomes a representation of the local culture and the spirit of the people in that region.

Furthermore, PAMANA Peanut Butter’s creation story – emerging from the struggles of a small bakery production business – resonates with the common narrative of perseverance in the face of adversity. This narrative is deeply woven into the cultural fabric of the Philippines, where people often draw upon their resilience and resourcefulness to overcome challenges. The success of PAMANA Peanut Butter serves as an inspiring example of how determination, innovation, and hard work can lead to triumph, thereby reinforcing the cultural value of never giving up.

The peanut butter’s local sourcing and production further amplify its cultural significance. By utilizing ingredients from Pampanga through the cooperative PAROBA, PAMANA Peanut Butter contributes to the interconnectivity and collaboration between different regions, highlighting the sense of unity and shared resources within the Filipino culture.

It serves as a cultural emblem that celebrates resilience, faith, and the strength of unity, contributing to the rich tapestry of Filipino heritage and identity.

PAMANA’S Quality and Ingredients

Pamana Peanut Butter also plays an active role in the Technical Working Group that contributes to the creation of the Philippine National Standard and the Recommended Code of Practice for the Peanut Butter processing, a collaboration facilitated by DOST ITDI. This involvement showcases Pamana’s dedication to maintaining high standards and advancing the peanut butter industry in the Philippines.

Beyond its technical contributions, Pamana Peanut Butter has garnered recognition from various quarters. It has become a sought-after choice for individuals and institutions alike. Renowned bodies such as CCDO, DepEd, Tourism, City Agri, and the Offices of the Mayor and Cong. Rida Robes have embraced Pamana’s products. Additionally, organizations like CDRRMO Mam Gina Ayson, PNP CSJDM, and the Business Development Office have also chosen Pamana Peanut Butter to serve as tokens for their guests, both locally and internationally.

This widespread adoption of Pamana Peanut Butter as a gift reflects its exceptional quality and the trust it has earned among prominent figures and organizations. It’s not merely a food item; it symbolizes a gesture of appreciation and represents the unique taste and story that Pamana Peanut Butter brings to the table. As a token of choice for esteemed guests, Pamana Peanut Butter showcases the pride of its creators and the positive impact it has on the local community and beyond.

PAMANA’S Packaging and Presentation

The product comes in thoughtfully designed packaging that speaks to its quality and uniqueness. The presentation of Pamana Peanut Butter is elevated by its presentable packaging, which is not only visually appealing but also conveys a sense of care and dedication.

Moreover, the packaging is induction sealed, ensuring the freshness and integrity of the product. This added layer of protection guarantees that each jar of Pamana Peanut Butter reaches its consumers in the best possible condition, preserving its flavors and qualities. This commitment to maintaining the product’s excellence from production to consumption reflects the high standards upheld by Pamana Peanut Butter.

Innovation and Creativity

In order to reach its customers, Pamana Peanut Butter embraces innovation by using a variety of digital platforms. It has harnessed the power of social media and online marketplaces such as Facebook (FB), Shopee, and Lazada to connect with customers in a modern and convenient way. Through its presence on Facebook, Pamana Peanut Butter engages with its audience directly, sharing its story, updates, and offers. This platform allows for real-time interactions, enabling customers to ask questions, provide feedback, and stay informed about the latest developments. The platforms like Shopee and Lazada provide a seamless shopping experience, allowing customers to browse, order, and receive their favorite peanut butter without leaving their homes. This innovative approach not only makes purchasing more accessible but also showcases Pamana Peanut Butter’s adaptability to modern consumer preferences.

Shelf Life and Practicality

Pamana Peanut Butter doesn’t just excel in taste, quality, and presentation; it also boasts a shelf life of 12 months from its production date. This aspect adds another layer of reliability and convenience to the product. Knowing that Pamana Peanut Butter can be enjoyed over an extended period ensures that its exceptional flavors and qualities can be savored at one’s own pace.

Compliance with Food Safety Standards

Food safety standards compliance is highly valued by PAMANA Peanut Butter, and they have received support from DOST in this effort. Their observance of Good Manufacturing Practices (GMP) and their rigorous Food Safety Track serve as examples of their dedication to upholding these standards.

Furthermore, PAMANA Peanut Butter is actively involved in national initiatives. They play a significant role as the representative of Bulacan in the National Processed Fruits & Nuts Food Connect Program. This demonstrates their dedication to not only producing quality peanut butter but also contributing to the broader industry.

Their engagement goes beyond local representation. They participated as the representative of DTI Bulacan in the National Processed Fruits and Nuts Food Connect Program, showcasing their active involvement in fostering industry connections.

Mrs. Rowena, one of the driving forces behind PAMANA Peanut Butter, attended the CENTRAL LUZON WOMEN ENTREPRENEURS SUMMIT 2022. This underscores their commitment to continuous learning and networking within their entrepreneurial community.

Their dedication to excellence has also been recognized at a larger scale. PAMANA Peanut Butter earned the distinction of being the Region 3 Representative MSME Exhibitor for the DTI Business Concept of 2022 at the Franchise Asia Philippines Expo 2022, demonstrating their growth and recognition within the business landscape.

Moreover, their accomplishments have garnered attention in the media. PAMANA Peanut Butter has been featured by DTI and has had the privilege of being showcased on the Unang Hirit Live coverage. These media highlights reflect the brand’s significance and impact within the industry, making it a notable and respected name in the local business scene.

PAMANA Peanut Butter’s journey doesn’t end within the confines of its creation; it resonates beyond the jar. It’s a story that echoes through its involvement in national initiatives, its representation in significant events, and its recognition in the media. This story is a testament to the brand’s impact and the appreciation it has garnered from individuals, organizations, and the community at large.

In essence, PAMANA Peanut Butter is more than a product; it’s a tale of faith, determination, and the resilience of the human spirit. It’s a reminder that even in the face of challenges, with innovation, dedication, and unity, one can transform ordinary ingredients into an extraordinary story that inspires, uplifts, and leaves an indelible mark on both the palate and the heart. Their success was not achieved overnight; it was a result of their continuous learning, adaptation, and unyielding commitment to their vision. It’s a reminder that even in the face of challenges, with innovation, dedication, and unity, one can transform ordinary ingredients into an extraordinary story that inspires, uplifts, and leaves an indelible mark on both the palate and the heart.

CITY TOURISM OFFICE

ORGANIZATIONAL STRUCTURE YEAR 2024

Roberto P. Ramirez Jr.

Head of Office

Senior Tourism Operations Officer

Nathalie Mae F. Flores

History, Heritage & Museum Unit Coordinator

Association of Tourism Officers of Bulacan Coordinator (ATOB)

Mabel V. Villaflor

History, Heritage & Museum Staff

Rodolfo R. Tatad

Culture & Arts Unit Coordinator

Bulacan Culture & Arts Council Coordinator (BCAC)

Administrative Aide | Book Binder II

John Rick Bugas

Culture & Arts Staff

SINTA Choreographer

JOMAR T. ESPINOSA​

Culture & Arts Staff

Sining Tanglawan Rondalla Trainer

Lawrence D. Luchavez

Culture & Arts Unit Staff

BCHATC District II Focal Person

Michael Henry M. Bautista

Administrative & Finance Coordinator

Barangay Culture, History, Arts and Tourism Council Coordinator

Tourism Operations Officer I

Jocelyn R. Dandan

HR Action Staff | Property Custodian

Rommel A. Baltazar

Driver | Supply Staff

Janzen MArie D. Ybio

Administrative Staff

BCHATC District I Focal Person

Bethlehem D. Mangahas

Tourism Industry Unit Coordinator

City Related Establishment Society on Tourism Coordinator

Tourism Operations Assistant

Paul Marco M. Saludadez

Tourism Sites Operation Staff

YAPAK Tour Guides Coordinator

Kevin M. Gener

Tourism Regulations Staff

Renzel MArk H. Aguisanda

Tourism Regulations Staff

Romwel Joseph V. Zamora

Tourism Promotions Unit Coordinator

Council on Culture Arts and Tourism Coordinator

Alexander A. Lopez Jr.

Graphic Artist | Photographer

Jureem G. Lingo

Graphic Artist | Video Editor | Driver

Ma. Sheila M. Artigo

Research & Planning Coordinator

Tourism Schools Association Coordinator

Andrea Vianca M. Rivera

Administrative Staff

Roberto P. Ramirez Jr.

Head of Office

Senior Tourism Operations Officer

Nathalie Mae F. Flores

History, Heritage & Museum Unit Coordinator

Association of Tourism Officers of Bulacan Coordinator (ATOB)

Mabel V. Villaflor

History, Heritage & Museum Staff

Rodolfo R. Tatad

Culture & Arts Unit Coordinator

Bulacan Culture & Arts Unit Coordiantor (BCAC)

Administrative Aide | Book Binder II

John Rick Bugas

Culture & Arts Staff

SINTA Choreographer

JOMAR T. ESPINOSA​

Culture & Arts Staff

Sining Tanglawan Rondalla Trainer

Lawrence D. Luchavez

Culture & Arts Unit Staff

Michael Henry M. Bautista

Administrative & Finance Coordiantor

Barangay Culture, History, Arts and Tourism Council Coordinator

JOMAR T. ESPINOSA

JOMAR T. ESPINOSA

For inquiries, you may contact us at (044) 323-7480 or visit our office at
Yakal Street Brgy. Minuyan IV, City of San Jose Del Monte, Bulacan 3024